New trends have become the trend in Internet marketing but there is one thing that has remained constant all through the algorithm updates – contents and their impact on search engine rankings. With an increasing online traffic leading to an increase in the amounts of money spent on digital marketing, it becomes important and necessary to have contents that help to draw the attention of potential customers and clients.
Also Read: The Panda, The Penguin and The Hummingbird
SEO Friendly Contents
As important as it is to have a splendid digital marketing strategy in place, it becomes essential to ensure that your website is SEO friendly in the first place to ensure that you are seen on the internet. Contents on the site need to be SEO friendly in the first place that helps people to find you. If you do not develop an SEO friendly website, then all your online marketing efforts will go for a toss.
Use of Key Terms
Well targeted keywords make an intrinsic part of a website and the same needs to be seamlessly embedded in relevant, authoritative and well written content. It is important to write with search terms that are relevant to the business of the website. Ranking such terms in search engines pave the way for increasing site traffic and thereby increasing potential customers. Inserting geo-specific keywords can have a better impact on the business rather than using universal key terms.
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